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Christoffer Borg Mattisson joins Internet Yield as Head of Traffic

Internet Yield, a leading European Holding company of IPWs, today announced that Christoffer Borg Mattisson is joining Internet Yield AB as Head of Traffic in January 2021. Christoffer joins internet Yield from the position of CEO at InnoSearch which he founded in 2015, a firm specializing in Digital Marketing, Communication and SEO.

As Head of Traffic Christoffer has responsibility for increasing traffic to the IY properties and will be managing the company’s team of content creators and digital marketers.

Dan Egerstad, CEO at Internet Yield said: “I am very happy to welcome Christoffer Borg Mattisson as our Head of Traffic. Christoffer is a highly skilled marketing professional with relevant experience across SEO, SEM and Social Media which will be valuable in the continued development of our company. All in all, with Christoffer as new Head of Traffic I am confident that we are in a great position to continue growing our portfolio.”

About Internet Yield

Internet Yield AB actively acquires, owns and operates high quality websites, currently totaling 40 million ad impressions sold monthly. The diversified and fast-growing portfolio has the goal of becoming the biggest single operator in Europe of Income Producing Websites “IPWs”